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NIMUDE was founded by French-born Japanese denim afficionado Kei Akaho.

Since he was young, he has been fascinated by vintage jeans. He studied all the vintage details for decades, and learned denim process and fabric constructions while working at Kaihara mill in Hiroshima. 

NIMUDE is an anagram - in Japanese, the word for denim is "denimu".

Since the birthplace of denim is Nîmes, France, he wanted to have a strong French essence in his brand.

He also ensured all the labels and logos are made in France.

NIMUDE only uses high-quality Japanese selvedge denim, stitched by artisans in Okayama. ​

Although NIMUDE comes from vintage background, our brand is clearly different from those "vintage copy brands".

It comes with minimal-contemporary design made to fit any fashion scenes such as luxury, vintage and street fashion.

Our denim pieces will become your most loyal partner.